Largest Contentful Paint (LCP) measures how long it takes for the largest visible element to render. It's one of Google's three Core Web Vitals and directly impacts search rankings.
| Score | Rating |
|---|---|
| ≤ 2.5s | Good |
| 2.5s - 4.0s | Needs Improvement |
| > 4.0s | Poor |
Google recommends achieving 2.5 seconds or less for at least 75% of page visits.
LCP tracks when the largest image, video poster, or text block renders. 73% of mobile pages have an image as their LCP element.
LCP is the hardest Core Web Vital to pass - only 59% of mobile pages achieve good scores. Vodafone improved LCP by 31% and saw 8% more sales.